House combines the latest trends with street style. It focuses on casual look, offering bold combinations and statement accessories. The brand’s customers are people young at heart and in spirit who don’t take themselves too seriously, appreciate a carefree attitude and enjoy life to the fullest. In its collections, House refers to art, pop culture and social media trends, drawing inspiration from the style of a bustling big-city street. It encourages to play with fashion and consciously shape one's image.